Syllabus for
Bachelor of Business Administration (Finance and Marketing Analytics)
Academic Year  (2023)

Department of Business and Management, is a premier wing of Christ (Deemed to be

University), since 1991 with a clearly defined approach for creating quality managers and

entrepreneurs required to face the challenges of the corporate sector. The department offers

undergraduate courses in Business and Administration and Masters Programme in Management

and Finance which are challenging and specifically designed to develop and enhance career

opportunities and to contribute in the dissemination of academic and applied knowledge in

business management.

Vision statement

Our vision is to be an institution of excellence developing leaders serving enterprises and society globally.

 Mission statement

Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement

The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO2: Functional Knowledge and Application

PO3: Communication

PO4: Problem Solving

Programme Specific Outcome:

The assessment is done through Continuous Internal Assessment, Mid-Semester Examination and End-Semester Examination.